Internet Marketing Voodoo

Change is Inevitable

2009-07-01T13:59:00.001-04:00

You've reached one of MindComet's legacy blogs. We're no longer posting here, but we're definitely still blogging. Visit http://blogs.mindcomet.com to find our current blogs and you can follow us on Twitter at http://twitter.com/mindcomet.

Additionally, you can find our new blog & podcast, "Oops, My Geek Is Showing" here, as well as on iTunes.

IMV54: The Age of Engage

2008-04-23T12:57:00.005-04:00

Denise Shiffman, Author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including blogs, podcasts, wikis and widgets. Learn about the reinvention of corporate communication and essential strategies to effectively take advantage of these consumer controlled channels.

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Guest Profile :: Denise Shiffman
Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for over $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company, Sun Microsystems. Her commentary has been featured in The New York Times and BusinessWeek, and on CNET.

Technorati Tags
corporate communication, web 2.0, social media, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to schedule "A Day Outside".

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV53: New Media in Travel and Tourism

2008-03-17T21:00:00.005-04:00

Chris Curtin, Vice President of Global Marketing, New Media and Technologies for Disney Destinations, joins host Paul Lewis to discuss the future of New Media in the Travel and Tourism industry. Listen in to hear about the impact that it will have on the marketing landscape and learn how it will need to be leveraged to stay ahead of the competition.

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Guest Profile :: Chris Curtin
Christopher Curtin has over twelve years of experience working at The Walt Disney Company, where he has been responsible for some of the company’s most high-profile projects and has held a variety of senior executive positions.

Since 2005, Christopher has been a senior executive in the Parks and Resorts division of The Walt Disney Company. As Vice President, Global New Media, Christopher is responsible for directing Disney’s theme parks marketing initiatives through new media and digital distribution channels such as video on demand (VOD), digital video recording (DVR), mobile technology, video downloading/streaming, and instant messaging.

Christopher’s responsibilities have a global reach, involving the new media marketing plans and strategies of the parks in Orlando, Anaheim, Paris, Disneyland, Hong Kong, and the off-shore properties operated by the Disney Cruiselines. As Vice President, Global New Media, Christopher has structured and implemented a 24 hour Video on Demand parks channel launched on the Comcast digital platform and with Apple, Yahoo, Verizon, and AOL.

Technorati Tags
disney, travel, new media, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to learn more about new media and what it can do to help you reach your business goals.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV52: Facebook in the Corporate World

2008-02-14T14:03:00.009-05:00

Lee Aase, Manager of Syndications and Social Media for Mayo Clinic, joins host Paul Lewis to discuss the role of Facebook in the corporate world. Listen in to learn how your company can leverage this growing social network to build relationships with both your customers and internal stakeholders.

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Guest Profile :: Lee Aase
Lee Aase is manager of Syndications and Social Media for Mayo Clinic. Mayo Clinic's media team is developing and using new media applications to create more in-depth, extended relationships directly with potential patients and to strengthen the broader media relations focus.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political communications and fundraising at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

Lee's blog is called Social Media University, Global (SMUG), and it has a special section devoted to business applications for Facebook. SMUG is a post-secondary educational institution dedicated to providing practical, hands-on training in social media to lifelong learners. It provides an ongoing framework for structured learning about a field that will become increasingly important for professionals, particularly in communications, sales, marketing and management. Tuition is free. Check it out at http://leeaase.wordpress.com/.

Technorati Tags
facebook, corporate communications, user generated content, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to learn how to leverage new media to meet your corporate communication goals.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV51: UGC Promotions

2008-01-31T20:25:00.000-05:00

Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content promotions. Listen in to learn more about the value of leveraging UGC programs for your brand and how they can be used as tools to engage consumers in a unique way and enhance your relationship with them.

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Guest Profile :: Mark Hardison
An inspiring brand champion with more than 15 years of marketing expertise, Mark Hardison, joined El Pollo Loco in 2001. In his seven-year tenure with the thriving quick service restaurant chain, he has played an integral role in positioning El Pollo Loco for nationwide growth and leading the company to achieve record sales. Prior to El Pollo Loco, he held marketing management positions with CKE Restaurants, McKesson Water Products Company and Mitsubishi Electronics America.

Mark’s many contributions to brand building include the development and execution of bilingual promotional strategies, creation of television and radio campaigns, direction of restaurant merchandising and point of purchase marketing, and design and implementation of market-specific media strategies. He was awarded El Pollo Loco’s coveted Premio de Oro for outstanding sales contribution and was recognized with an EFFIE award for El Pollo Loco’s advertising campaign.

Technorati Tags
user generated content, ugc, brand management, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to see how UGC can be leveraged for your brand.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV50: Interactive Promotions

2007-10-29T16:38:00.000-04:00

Josh Linkner, Founder and CEO of ePrize, joins host Paul Lewis to discuss the landscape of interactive promotions. Join us to discover how to engage audiences and spread brand awareness while introducing you to your previously anonymous customers and forging data driven relationships.

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Guest Profile :: Josh Linkner
As a pioneer in interactive marketing and promotions, Linkner has been involved in the development of thousands of digital marketing strategies during the last 15 years. As the founder and CEO of ePrize, he has led the firm from inception to being ranked the No. 6 overall promotion agency by PROMO Magazine. ePrize has produced an industry-leading 3,500 interactive promotions and loyalty programs for clients including Coca-Cola, American Express, The Gap, Procter & Gamble, Dell, Warner Brothers, Adidas, Citibank and General Motors.

Technorati Tags
interactive promotions, brand awareness, relationship marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet hear about your interactive options.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV49: AutoTrader.com

2007-09-27T17:22:00.000-04:00

Don Dixon, Sr. Director of Promotion & Sponsorships at AutoTrader.com, joins host Paul Lewis to discuss strategies used by AutoTrader.com to become the leading online auto classifieds marketplace. Listen in to learn how marketers can leverage unique promotional opportunities to effectively advance their brand and measure success.

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Guest Profile :: Don Dixon
Don Dixon manages all sponsorships for AutoTrader.com, including MLB, multiple MLB teams, NBA, as well as major car shows.

Don received his B.S. from San Diego State University in marketing. Don’s resume touts much experience in the sports marketing field having served organizations such as Arthur F. Sues Golf promotions and Anheuser-Busch, as well as owning his own marketing group which produced campaigns for such noted companies as Coca-Cola, Toyota Racing and General Motors.

Technorati Tags
sponsorship, promotion, automotive marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to learn how interactive online promotions can meet and exceed your business goals.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV48: Protecting Copyrights Online

2007-09-14T11:15:00.000-04:00

Kevin Smith, Vice President of LTU Technologies, joins host Paul Lewis to discuss the protection of copyrights online and the impact that infringements can have on a company's bottom line. Join us to learn what brands can do to keep their intellectual property safe and effectively manage infractions.

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Guest Profile :: Kevin Smith
Kevin Smith has over 15 years experience in leadership positions delivering enforcement, investigative, and customer case management solutions to both private and public sector clients. In his current role with LTU Technologies, Kevin heads global marketing efforts and works closely with customers to deploy LTU’s technology for government, media and online communities.

Prior to joining LTU Technologies, Kevin spent 10 years in various roles at the helm of marketing and delivery for Accenture and Computer Sciences Corporation. Kevin was responsible for CSC’s Federal Case Management practice marketing value-added strategic solutions and leveraging partnerships with key technology vendors. Kevin is a proud alumnus of Morehouse College.

Technorati Tags
copyright infringement, intellectual property, image recognition, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for media creation worth protecting.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV47: Web 2.0

2007-06-23T21:01:00.000-04:00

Craig Calder, CMO of Mochila, joins host Paul Lewis to discuss the Web 2.0 revolution, its applications, impact and history. Join us to learn what brands need to know to successfully tackle Web 2.0 engagements and utilize them to capture a wider audience.

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Guest Profile :: Craig Calder
Craig Calder has over 20 years experience in marketing and development for interactive companies. Recently, he served as SVP of marketing at TheStreet.com and previously was the director of sales & marketing for DoubleClick DART Motif. He also served as vice president of marketing for New York Times Digital and was awarded the "Punch" Sulzberger Award for innovation and leadership.

Craig has developed innovative advertising, sales and marketing strategies for top tier media organizations including: Nickelodeon Online (where he managed the creation of nick.com, nickjr.com and tvland.com), Eagle River Interactive, Modem Media, Time Warner, Ziff Davis and his own company, Caldercom.

Click Here to hear more about Mochila.
Click here to hear a funny SMS story from Craig.

Technorati Tags
web 2.0, gen y, user generated content, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet to find out more about how a rich Web 2.0 engagement can benefit your company.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV46: CGM Videos

2007-06-11T14:34:00.000-04:00

Micki Krimmel, blogger, filmmaker, activist and online community/social media consultant joins host Paul Lewis to discuss the environment of Consumer Generated Video and how marketers can leverage this hot medium. Listen in to gain an understanding of how to effectively utilize CGM Video to promote your brand.

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Guest Profile :: Micki Krimmel
Micki Krimmel is a blogger, videoblogger, filmmaker, activist and online community/social media consultant. Most recently, she worked as the Director of Community at Revver, a groundbreaking online video-sharing platform that rewards content creators by giving them a stake in the profits. Prior to Revver, she built and managed the interactive department at Jeff Skoll’s award winning independent film production company, Participant Productions. Micki also contributes regularly to Worldchanging.com, the premiere online magazine delivering daily solutions for building a better future.

Technorati Tags
CGM, viral videos, user generated content, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on how to make viral work.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV45: Organic Search

2007-05-14T14:02:00.000-04:00

Gord Hotchkiss, CEO of Enquiro Search Solutions joins host Paul Lewis to discuss the current state of organic search and how marketers can prepare for the next phase. Listen in to gain leading edge information on the investment benefits of search optimization and search marketing and how you can best manage your efforts.

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Guest Profile :: Gord Hotchkiss
Gord Hotchkiss is President and CEO of Enquiro, Canada's leading search engine marketing firm and one of the top firms in North America. His articles are regularly published in both on and off line newsletters, including Marketing Monitor, SEOToday, Marketing and many other trade journals. Enquiro's own information portal is www.searchengineposition.com.

With an extensive 20 year background in the marketing and advertising business, Gord has been working to increase client's search engine visibility since 1996 and has specialized in search engine marketing since 1999.

Technorati Tags
SEO, SEM, organic search, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on making your online equity work for you.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV44: Technology in HR

2007-04-18T17:26:00.000-04:00

Samantha Hanson, VP of HR for Vurv Technology, joins Paul Lewis to discuss the transformations taking place in HR practices as a result of emerging technologies and changes in the workplace. Learn how companies can take advantage of recent advances to overcome emerging HR challenges.

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Guest Profile :: Samantha Hanson
Samantha Hanson is vice president of human resources for Vurv. Hanson has responsibility for all human resources activities for Vurv worldwide, working directly with the executive team to ensure that Vurv is the global employer of choice in this dynamic industry. Hanson comes to Vurv from Best Buy where she held several HR leadership positions in critical parts of the business including Best Buy’s emerging businesses, corporate HR, and HR outsourcing to Accenture. Prior to Best Buy, Hanson was at CitiStreet where she was responsible for large market account management and led all of the company’s marketing and employee communications activities. Hanson works in the Jacksonville headquarters and has relocated from Minneapolis with her family.

Technorati Tags
HR, human resources, workforce, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on bringing your HR operations up to speed.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV43: NASCAR

2007-03-27T15:40:00.000-04:00

Join NASCAR Senior Manager of Consumer Marketing, Barbara Emener, as she shares insight into online consumer marketing. Listen for discussion on how how NASCAR is able adapt from a traditional promotional setup to a rich digital offering while keeping in touch with existing audiences and enticing new ones.

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Guest Profile :: Barbara Emener
As Senior Manager of Consumer Marketing for NASCAR, Barbara Emener heads the Consumer Marketing department and is charged with growing NASCAR’s current 75 million fan base She oversees a staff that is divided between NASCAR’s corporate headquarters in Daytona Beach, Los Angeles and New York City, and brings over 13 years of experience to the role. She leads internal strategy development across NASCAR departments such as: Diversity, Series Marketing, International, Partnership Marketing, Licensing, Public Relations, Retail and Entertainment. In addition to these internal groups, her team interfaces with external partners, including tracks, media outlets, teams, venues, drivers, and sponsors in order to maximize marketing opportunities and ensure brand synergy across all consumer touch points.

Technorati Tags
NASCAR, consumer marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on online marketing.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV42 : BtoB Online Marketing

2007-03-01T09:00:00.000-05:00

Join Clickz columnist and Web Ad.vantage President Hollis Thomases, as she shares strategies for successful online marketing for business-to-business marketers. Listen in for discussion surrounding the evolution and adoption rates of btob across various industries and how to leverage the Web to improve ROI.

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Guest Profile :: Hollis Thomases
Hollis Thomases, president and founder of WebAdvantage.net, has an extensive 19-year background in sales and marketing. As an award-winning entrepreneur and graduate of Cornell University, Ms. Thomases has been named to Baltimore’s “40 Under 40” and was the sole recipient of the 2002 Bush Declaration Award for Entrepreneurial Spirit and the 2000 Aetna Smart Solutions Award. Ms. Thomases is currently a finalist for the Athena Award for women’s leadership and a nominee for the 2006 Maryland Small Businessperson of the Year. WebAdvantage.net has been recognized by Smart Woman magazine as a “Best Place for Business Women to Work” and The Examiner newspaper featured WebAdvantage.net as an Agency of the Week.

Technorati Tags
btob, online marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on btob marketing.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Download the Carapace SEO case study. (PDF - 239.5 KB)

View the presentation, "B2B Online Marketing's Low Hanging Fruit: SEO, Paid Search, Email Marketing & More." (PDF - 1.1 MB)

Read the white paper, "Rank or Relinquish 2007." (PDF - 88.5 KB)

Audio Link

IMV41 : Managing Generation Y in the Workplace

2007-02-12T10:22:00.000-05:00

Jennifer Kushell, founder of Your Success Network, joins host Paul Lewis to share with listeners the challenges with managing the socially conscious, technology savvy Generation Y as they move into the workplace. Learn how companies must adapt their communication strategies to attract and keep the right Gen Y recruits in their organization.

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Guest Profile :: Jennifer Kushell
At 33, Jennifer Kushell has lead a movement inspiring young people to achieve more with their lives for almost a decade. As the Co-Founder and President of YS Interactive Corp., and as a relentless advocate for her generation, Jennifer’s efforts have impacted the lives and futures of millions across the globe. Most recently, she has led her company in a new initiative–to build an online universe at YSN.com (Your Success Network) for emerging adults to explore their professional passions and pursue their dreams.

Technorati Tags
gen y, generation y, echo boomers, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on marketing to Generation Y.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Audio Link

IMV40 : Advertising in Virtual Communities

2007-01-02T09:57:00.000-05:00

Dr. Jim Bower, CEO of virtual online community Whyville, joins host Paul Lewis to discuss the evolution of advertising and branding within virtual communities. Listen in for insight into user generated content, immersive advertising and social networking.

Website Profile :: Whyville
The virtual world, founded in 1999 by CalTech biology professor James Bower, uses a wide variety of games to teach kids how to manage their money, hone their math and science skills, and even learn how to eat better. It's a kid's version of the popular Second Life cyberworld. A growing group of sponsors, including the Jet Propulsion Laboratory, Getty, Woods Hole Oceanographic Institute, and Toyota (TM), have created areas within the world where kids can play games to learn about ions or the undersea world, and even customize and arrange financing for a new Toyota Scion. This combination of fun and learning is exerting an undeniable appeal: Over the past year, the service has grown 41% and now has 1.7 million members. Reference: BusinessWeek.

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Technorati Tags
virtual worlds, social networking, second life, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information regarding online communities and social networking.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV39 : Media Shifts in the Automotive Industry

2006-12-19T14:00:00.000-05:00

Listen to automotive industry leader Mitch Lowe, CEO of Jumpstart Automotive, to understand the complex changing trends in automotive media placement: where it's going, who it will affect and how you can stay on top of your game.

Audio Link

Guest Profile :: Mitch Lowe
As CEO, Lowe is responsible for the Company's overall direction, strategy and execution. Lowe brings to the role more than ten years experience in the Internet, interactive media, direct marketing, strategic development and corporate finance. Prior to Jumpstart, Lowe served as Senior Vice President of Corporate and Strategic Development for OpenAuto.com, an automotive research site. There he was responsible for strategic marketing and business development as well as establishing relationships with the e- commerce groups at the auto manufacturers.

Previously, Lowe founded and served as the CEO of Special Delivery, a Chicago based direct marketing agency where he oversaw the media planning, buying, creative and product development functions of the company. Lowe started his career in corporate finance at the Chicago office of Valuemetrics, assisting mid-market privately held companies on a variety of transactions and assignments such as mergers, acquisitions, capital raises and valuation work. Lowe is a graduate of Arizona State University.

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Technorati Tags
online advertising, automotive advertising, internet marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

View the Media Shifts in the Automotive Industry transcript.

View more information about automotive online media trends.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV38 : Evaluating the Right CRM System

2006-12-12T13:00:00.000-05:00

Mark Behrens, president of TriSynergy Consulting, joins host Paul Lewis to share the importance of selecting the right CRM system for your business prior to investing in a costly, ineffective system that fails to meet the goals of the organization. Behrens discusses the role a CRM system should play in managing marketing campaigns, the technologies forcing evolutions in CRM and tips for improving operational performance.

Guest Profile :: Mark Behrens
For nearly twenty years, Mark Behrens has served businesses and not-for-profit organizations and associations by working with them to increase profits, reduce costs, and improve customer service and customer satisfaction. He does this by helping his clients quickly leverage their investments in technology, people, and processes into strategic business solutions that deliver rapid, sustained return on investment.

Mark has significant experience in the areas of CRM and contact center technologies. He has solid practical knowledge of the strategic and operational principles and supporting technologies of Customer Relationship Management. Leaders in many industries are applying these principles and technologies to build customer relationships, develop customer loyalty, and increase customer profitability. Mark’s extensive experience is coupled with strong communication and consensus-building skills which allow him to build shared visions of future solutions and to lead or facilitate the implementation of these visions into results-oriented reality.

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Technorati Tags
crm, customer relationship management, internet marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

View Paul's whiteboard session detailing how to build customer relationships through relationship marketing.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV37 : Online Brand Monitoring

2006-12-05T10:00:00.000-05:00

The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes. Join special guest Katie Delahaye Paine, founder of KDPaine & Partners, with host Paul Lewis as they discuss the importance of online brand monitoring, provide examples of companies caught in the fireball of negative publicity and discuss how to implement an effective brand management strategy.

Guest Profile :: Katie Delahaye Paine
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

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Technorati Tags
cgm, consumer generated media, public relations, blog monitoring, brand monitoring

Marketing Resources
Get LinkedIn to Paul Lewis.

View the Online Brand Monitoring transcript.

View more information about MindComet's Online Brand Management services.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV36 : Advertising to Niche Audiences and Online Communities

2006-11-27T10:00:00.000-05:00

Join host Paul Lewis with special guest Larry Braitman, CEO of online advertising platform Adify, as the duo discusses online advertising to highly segmented audiences. Braitman turns the focus of online advertising to social networks and online communities.

Guest Profile :: Larry Braitman
Larry is an online advertising veteran. One of the co-founders of Flycast Communications in 1996, Larry served in marketing, sales and business development roles at this pioneering online advertising network. Prior to Flycast, Larry was a business law partner at a major Philadelphia law firm. Larry holds a BA from Franklin & Marshall College and a JD (cum laude) from Georgetown University.

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Technorati Tags
online advertising, adify, web 2.0, online communities

Marketing Resources
Get LinkedIn to Paul Lewis.

View the Advsertising to Niche Audiences and Online Communities transcript.

Contact MindComet for more information on media buying and media planning.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV35 : SpiralFrog's Ad-Supported, Legal Audio & Video Downloads

2006-11-13T14:00:00.000-05:00

Lance Ford, CMO of the online music destination SpiralFrog, discusses the highly anticipated launch of the Web site offering ad-supported legal downloads of audio and video content. Ford joins Lewis in this one-on-one interview to uncover SpiralFrog's plans to combat online piracy and drive advertising revenue for musicians.

Guest Profile :: Lance Ford

Lance Ford was named Chief Sales & Marketing Officer of SpiralFrog in May 2006. A seasoned executive with over 25 years of media experience, Lance is a principal member of the management team leading the global sales and marketing division. He is responsible for overseeing all of the media sales businesses, including the creation and execution of the marketing strategy for the company. Lance leads a critical and integrated corporate function, with its insights, and its ability to build platforms that create and sustain our customers and partner’s interest in our brand.

Immediately prior to joining SpiralFrog, Lance was a Vice President of Condé Nast and Publisher of its Cargo Magazine group; he had also served as President of Advertising for American Media, Inc. Before serving in these positions, Lance was Executive Vice President of Dennis Publishing; over the course of eight years Lance was responsible for the launch and overall management of properties including Maxim, Stuff and Blender as well as all of their companion Internet businesses, international editions, licenses and brand extensions.

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Technorati Tags
SpiralFrog, music downloads, video, piracy, DRM

Marketing Resources
Get LinkedIn to Paul Lewis.

View the SpiralFrog's Ad-Supported, Legal Audio & Video Downloads transcript.

Contact MindComet for more information on online communities.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

IMV34 : Generation Y: The Era of the Echo Boomers

2006-11-01T09:30:00.000-05:00

Anastasia Goodstein, publisher of Ypulse.com and author of "Totally Wired", joins host Paul Lewis bringing years of experience in youth media and marketing to the show. Goodstein shares with listeners the key opportunities for reaching Generation Y including authenticity, personalization, control and transparency.

Guest Profile :: Anastasia Goodstein
Anastasia Goodstein is publisher of the award-winning blog about youth media and marketing called Ypulse.com (www.ypulse.com), which has been mentioned in USA Today, Fast Company, Forbes and BusinessWeek. Ms. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called "Totally Wired", which will be published by St. Martin's Press in March of 2007.

Marketing Resources
Get LinkedIn to Paul Lewis.

View the Generation Y: The Era of the Echo Boomers transcript.

Contact MindComet for more information on marketing to Generation Y.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Technorati Tags
generation y, millennials, echo boomers, youth marketing, marketing podcast

IMV33 : Enterprise Blogging

2006-10-17T08:00:00.000-04:00

Join Paul Lewis, president and CEO of MindComet, in his inaugural edition as host of the Internet Marketing Voodoo business podcasting series. In this episode, Paul discusses corporate blogging with iUpload CEO Robin Hopper. Listen in for more information on blogger burnout, blog smog and tips to increase ROI with corporate blogging initiatives.

Guest Profile :: Robin Hopper
Robin Hopper is the CEO and founder of iUpload. Robin's professional background combines extensive startup experience with years of software development and professional services delivery and management. Robin served as VP Strategy for Ibex Technologies Inc. - the market leader fax-on-demand software from 1992 to 1998. During his tenure he helped define the document delivery and content management strategy for organizations like MCI, Bell Canada, Microsoft, Air Canada, IBM, Dell, and Canada Post.

Having helped take Ibex from start up to successful acquisition by Castelle Corporation in 1997, Robin leveraged his document management experience and fulfilled his vision for web content management by founding iUpload.
After seven years in operation, Robin has lead iUpload to be a leader in the rapidly growing area of hosted content management and corporate blogging relied on to manage all aspects of web content by more than 500 sites worldwide.

Marketing Resources
Get LinkedIn to Paul Lewis.

View the Enterprise Blogging transcript.

Download "Blogging in the Enterprise: Myths and Realities" sponsored by iUpload.

Contact MindComet for more information on business blogging.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Technorati Tags
business blogging, corporate blogging, enterprise blogging, online marketing, marketing podcast

IMV32 : The Dangers of User Generated Content

2006-10-02T11:00:00.000-04:00

Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer interpretation.

Guest Profile :: Mark Naples
Mark Naples is managing partner for WIT Strategy, a strategic communications consultancy serving clients with media and marketing challenges around the world. WIT Strategy identifies and leverages marketplace opportunities, developing and executing strategies that enable clients to meet their sales, marketing or corporate public affairs objectives most cost-effectively across multiple media disciplines.

Formerly VP, Marketing, IR, and Privacy Officer for 24/7 Real Media, Mark's experience ranges from lobbying the US Senate on the Telecom Reform Act of 1994 to successfully repositioning and managing crises for numerous interactive companies since 2002. He also writes a bi-weekly column for the leading interactive journal, iMedia Connection. Mark has a BA in Religion from Haverford College.

Marketing Resources
Get LinkedIn to Ted Murphy

View the Dangers of User Generated Content transcript.

Contact MindComet to discuss how user generated content can fit into your marketing mix.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Technorati Tags
user generated content, social media, consumer generated media, online marketing, marketing podcast

IMV31 : Social Networking Goes Mobile

2006-09-20T12:05:00.000-04:00

Dan Melinger, CEO of Kamida, the company behind the location-based messaging community Socialight, discusses leveraging the next era of mobile social networks and the emerging opportunities for highly targeted location-based advertising.

Guest Profile :: Dan Melinger
Dan Melinger is a communications theorist and technologist. He is a co-founder and the CEO of Kamida, the makers of the location-based messaging platform, Socialight.

As a technology consultant, Melinger has worked with international banks, helping them to develop and deploy mobile solutions. He also has experience in radio and television production, both interactive and traditional. Melinger holds a Master's degree from New York University's Interactive Telecommunications Program (ITP) and a B.A. in Communications from the Annenberg School at the University of Pennsylvania.

Marketing Resources
Get LinkedIn to Ted Murphy

View the Social Networking Goes Mobile transcript.

Contact MindComet about mobile device marketing.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Technorati Tags
mobile, social networks, socialight, online marketing, marketing podcast, mobile marketing