IMV54: The Age of Engage

Denise Shiffman, Author of "The Age of Engage", joins host Paul Lewis to discuss how companies must associate with customers through new media channels including blogs, podcasts, wikis and widgets. Learn about the reinvention of corporate communication and essential strategies to effectively take advantage of these consumer controlled channels.



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Guest Profile :: Denise Shiffman
Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three-year marketing and management career, she has launched over thirty products responsible for over $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company, Sun Microsystems. Her commentary has been featured in The New York Times and BusinessWeek, and on CNET.


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corporate communication, web 2.0, social media, marketing podcast

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