IMV52: Facebook in the Corporate World

Lee Aase, Manager of Syndications and Social Media for Mayo Clinic, joins host Paul Lewis to discuss the role of Facebook in the corporate world. Listen in to learn how your company can leverage this growing social network to build relationships with both your customers and internal stakeholders.



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Guest Profile :: Lee Aase
Lee Aase is manager of Syndications and Social Media for Mayo Clinic. Mayo Clinic's media team is developing and using new media applications to create more in-depth, extended relationships directly with potential patients and to strengthen the broader media relations focus.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political communications and fundraising at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

Lee's blog is called Social Media University, Global (SMUG), and it has a special section devoted to business applications for Facebook. SMUG is a post-secondary educational institution dedicated to providing practical, hands-on training in social media to lifelong learners. It provides an ongoing framework for structured learning about a field that will become increasingly important for professionals, particularly in communications, sales, marketing and management. Tuition is free. Check it out at http://leeaase.wordpress.com/.


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