IMV51: UGC Promotions

Mark Hardison, VP of Marketing for El Pollo Loco, joins host Paul Lewis to discuss User Generated Content promotions. Listen in to learn more about the value of leveraging UGC programs for your brand and how they can be used as tools to engage consumers in a unique way and enhance your relationship with them.



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Guest Profile :: Mark Hardison
An inspiring brand champion with more than 15 years of marketing expertise, Mark Hardison, joined El Pollo Loco in 2001. In his seven-year tenure with the thriving quick service restaurant chain, he has played an integral role in positioning El Pollo Loco for nationwide growth and leading the company to achieve record sales. Prior to El Pollo Loco, he held marketing management positions with CKE Restaurants, McKesson Water Products Company and Mitsubishi Electronics America.

Mark’s many contributions to brand building include the development and execution of bilingual promotional strategies, creation of television and radio campaigns, direction of restaurant merchandising and point of purchase marketing, and design and implementation of market-specific media strategies. He was awarded El Pollo Loco’s coveted Premio de Oro for outstanding sales contribution and was recognized with an EFFIE award for El Pollo Loco’s advertising campaign.


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user generated content, ugc, brand management, marketing podcast

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