IMV49: AutoTrader.com

Don Dixon, Sr. Director of Promotion & Sponsorships at AutoTrader.com, joins host Paul Lewis to discuss strategies used by AutoTrader.com to become the leading online auto classifieds marketplace. Listen in to learn how marketers can leverage unique promotional opportunities to effectively advance their brand and measure success.



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Guest Profile :: Don Dixon
Don Dixon manages all sponsorships for AutoTrader.com, including MLB, multiple MLB teams, NBA, as well as major car shows.

Don received his B.S. from San Diego State University in marketing. Don’s resume touts much experience in the sports marketing field having served organizations such as Arthur F. Sues Golf promotions and Anheuser-Busch, as well as owning his own marketing group which produced campaigns for such noted companies as Coca-Cola, Toyota Racing and General Motors.

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sponsorship, promotion, automotive marketing, marketing podcast

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