IMV47: Web 2.0

Craig Calder, CMO of Mochila, joins host Paul Lewis to discuss the Web 2.0 revolution, its applications, impact and history. Join us to learn what brands need to know to successfully tackle Web 2.0 engagements and utilize them to capture a wider audience.

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Guest Profile :: Craig Calder
Craig Calder has over 20 years experience in marketing and development for interactive companies. Recently, he served as SVP of marketing at TheStreet.com and previously was the director of sales & marketing for DoubleClick DART Motif. He also served as vice president of marketing for New York Times Digital and was awarded the "Punch" Sulzberger Award for innovation and leadership.

Craig has developed innovative advertising, sales and marketing strategies for top tier media organizations including: Nickelodeon Online (where he managed the creation of nick.com, nickjr.com and tvland.com), Eagle River Interactive, Modem Media, Time Warner, Ziff Davis and his own company, Caldercom.

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web 2.0, gen y, user generated content, marketing podcast

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