IMV43: NASCAR

Join NASCAR Senior Manager of Consumer Marketing, Barbara Emener, as she shares insight into online consumer marketing. Listen for discussion on how how NASCAR is able adapt from a traditional promotional setup to a rich digital offering while keeping in touch with existing audiences and enticing new ones.

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Guest Profile :: Barbara Emener
As Senior Manager of Consumer Marketing for NASCAR, Barbara Emener heads the Consumer Marketing department and is charged with growing NASCAR’s current 75 million fan base She oversees a staff that is divided between NASCAR’s corporate headquarters in Daytona Beach, Los Angeles and New York City, and brings over 13 years of experience to the role. She leads internal strategy development across NASCAR departments such as: Diversity, Series Marketing, International, Partnership Marketing, Licensing, Public Relations, Retail and Entertainment. In addition to these internal groups, her team interfaces with external partners, including tracks, media outlets, teams, venues, drivers, and sponsors in order to maximize marketing opportunities and ensure brand synergy across all consumer touch points.


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NASCAR, consumer marketing, marketing podcast

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