IMV42 : BtoB Online Marketing

Join Clickz columnist and Web Ad.vantage President Hollis Thomases, as she shares strategies for successful online marketing for business-to-business marketers. Listen in for discussion surrounding the evolution and adoption rates of btob across various industries and how to leverage the Web to improve ROI.

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Guest Profile :: Hollis Thomases
Hollis Thomases, president and founder of WebAdvantage.net, has an extensive 19-year background in sales and marketing. As an award-winning entrepreneur and graduate of Cornell University, Ms. Thomases has been named to Baltimore’s “40 Under 40” and was the sole recipient of the 2002 Bush Declaration Award for Entrepreneurial Spirit and the 2000 Aetna Smart Solutions Award. Ms. Thomases is currently a finalist for the Athena Award for women’s leadership and a nominee for the 2006 Maryland Small Businessperson of the Year. WebAdvantage.net has been recognized by Smart Woman magazine as a “Best Place for Business Women to Work” and The Examiner newspaper featured WebAdvantage.net as an Agency of the Week.


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btob, online marketing, marketing podcast

Marketing Resources
Get LinkedIn to Paul Lewis.

Contact MindComet for more information on btob marketing.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Download the Carapace SEO case study. (PDF - 239.5 KB)

View the presentation, "B2B Online Marketing's Low Hanging Fruit: SEO, Paid Search, Email Marketing & More." (PDF - 1.1 MB)

Read the white paper, "Rank or Relinquish 2007." (PDF - 88.5 KB)

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