IMV40 : Advertising in Virtual Communities

Dr. Jim Bower, CEO of virtual online community Whyville, joins host Paul Lewis to discuss the evolution of advertising and branding within virtual communities. Listen in for insight into user generated content, immersive advertising and social networking.







Website Profile :: Whyville
The virtual world, founded in 1999 by CalTech biology professor James Bower, uses a wide variety of games to teach kids how to manage their money, hone their math and science skills, and even learn how to eat better. It's a kid's version of the popular Second Life cyberworld. A growing group of sponsors, including the Jet Propulsion Laboratory, Getty, Woods Hole Oceanographic Institute, and Toyota (TM), have created areas within the world where kids can play games to learn about ions or the undersea world, and even customize and arrange financing for a new Toyota Scion. This combination of fun and learning is exerting an undeniable appeal: Over the past year, the service has grown 41% and now has 1.7 million members. Reference: BusinessWeek.

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