IMV39 : Media Shifts in the Automotive Industry

Listen to automotive industry leader Mitch Lowe, CEO of Jumpstart Automotive, to understand the complex changing trends in automotive media placement: where it's going, who it will affect and how you can stay on top of your game.






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Guest Profile :: Mitch Lowe
As CEO, Lowe is responsible for the Company's overall direction, strategy and execution. Lowe brings to the role more than ten years experience in the Internet, interactive media, direct marketing, strategic development and corporate finance. Prior to Jumpstart, Lowe served as Senior Vice President of Corporate and Strategic Development for OpenAuto.com, an automotive research site. There he was responsible for strategic marketing and business development as well as establishing relationships with the e- commerce groups at the auto manufacturers.

Previously, Lowe founded and served as the CEO of Special Delivery, a Chicago based direct marketing agency where he oversaw the media planning, buying, creative and product development functions of the company. Lowe started his career in corporate finance at the Chicago office of Valuemetrics, assisting mid-market privately held companies on a variety of transactions and assignments such as mergers, acquisitions, capital raises and valuation work. Lowe is a graduate of Arizona State University.

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