IMV38 : Evaluating the Right CRM System

Mark Behrens, president of TriSynergy Consulting, joins host Paul Lewis to share the importance of selecting the right CRM system for your business prior to investing in a costly, ineffective system that fails to meet the goals of the organization. Behrens discusses the role a CRM system should play in managing marketing campaigns, the technologies forcing evolutions in CRM and tips for improving operational performance.




Guest Profile :: Mark Behrens
For nearly twenty years, Mark Behrens has served businesses and not-for-profit organizations and associations by working with them to increase profits, reduce costs, and improve customer service and customer satisfaction. He does this by helping his clients quickly leverage their investments in technology, people, and processes into strategic business solutions that deliver rapid, sustained return on investment.

Mark has significant experience in the areas of CRM and contact center technologies. He has solid practical knowledge of the strategic and operational principles and supporting technologies of Customer Relationship Management. Leaders in many industries are applying these principles and technologies to build customer relationships, develop customer loyalty, and increase customer profitability. Mark’s extensive experience is coupled with strong communication and consensus-building skills which allow him to build shared visions of future solutions and to lead or facilitate the implementation of these visions into results-oriented reality.

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