IMV37 : Online Brand Monitoring

The rise of consumer publishing on the Internet has created a need for businesses to effectively monitor their online brand for both positive and negative consumer generated media (CGM) that could adversely impact reputation in a matter of minutes. Join special guest Katie Delahaye Paine, founder of KDPaine & Partners, with host Paul Lewis as they discuss the importance of online brand monitoring, provide examples of companies caught in the fireball of negative publicity and discuss how to implement an effective brand management strategy.




Guest Profile :: Katie Delahaye Paine
Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Winner of the 2006 New Hampshire Business Review Excellence Award for Media and Marketing, she writes KDPaine’s Measurement Blog and publishes The Measurement Standard. Her book, Measures of Success, KDPaine’s Guide to Measuring Your Public Relationships will be published in January. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.

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cgm, consumer generated media, public relations, blog monitoring, brand monitoring

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