IMV35 : SpiralFrog's Ad-Supported, Legal Audio & Video Downloads

Lance Ford, CMO of the online music destination SpiralFrog, discusses the highly anticipated launch of the Web site offering ad-supported legal downloads of audio and video content. Ford joins Lewis in this one-on-one interview to uncover SpiralFrog's plans to combat online piracy and drive advertising revenue for musicians.




Guest Profile :: Lance Ford

Lance Ford was named Chief Sales & Marketing Officer of SpiralFrog in May 2006. A seasoned executive with over 25 years of media experience, Lance is a principal member of the management team leading the global sales and marketing division. He is responsible for overseeing all of the media sales businesses, including the creation and execution of the marketing strategy for the company. Lance leads a critical and integrated corporate function, with its insights, and its ability to build platforms that create and sustain our customers and partner’s interest in our brand.

Immediately prior to joining SpiralFrog, Lance was a Vice President of Condé Nast and Publisher of its Cargo Magazine group; he had also served as President of Advertising for American Media, Inc. Before serving in these positions, Lance was Executive Vice President of Dennis Publishing; over the course of eight years Lance was responsible for the launch and overall management of properties including Maxim, Stuff and Blender as well as all of their companion Internet businesses, international editions, licenses and brand extensions.

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SpiralFrog, music downloads, video, piracy, DRM

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