IMV32 : The Dangers of User Generated Content

Mark Naples, managing partner of WIT Strategy, joins host Ted Murphy discussing the dangers of the rise of user generated content in which marketers leave much of their branding control for consumer interpretation.














Guest Profile :: Mark Naples
Mark Naples is managing partner for WIT Strategy, a strategic communications consultancy serving clients with media and marketing challenges around the world. WIT Strategy identifies and leverages marketplace opportunities, developing and executing strategies that enable clients to meet their sales, marketing or corporate public affairs objectives most cost-effectively across multiple media disciplines.

Formerly VP, Marketing, IR, and Privacy Officer for 24/7 Real Media, Mark's experience ranges from lobbying the US Senate on the Telecom Reform Act of 1994 to successfully repositioning and managing crises for numerous interactive companies since 2002. He also writes a bi-weekly column for the leading interactive journal, iMedia Connection. Mark has a BA in Religion from Haverford College.

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user generated content, social media, consumer generated media, online marketing, marketing podcast