IMV30 : Email Marketing's Profound Evolution

Jeanniey Mullen, partner and senior manager of email marketing for Ogilvy, along with Paul Beck, senior partner and executive director of interactive marketing and advertising for Ogilvy, join forces to discuss the current state of email marketing, predict the future of the powerful medium and share their strategies for success.



Listen in with host Ted Murphy as the trio discusses the Email Experience Council and their role in enforcing standards and ethics for the leading digital communications tool.





Guest Profile :: Jeanniey Mullen
Jeanniey Mullen is a Partner, and the Senior Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing. She is also the co-founder of the Email Experience Council, the world’s authority on email marketing.

Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Jeanniey is recognized in theindustry as pioneering the first international email marketing practice inside a global agency while at Grey Direct.


Guest Profile :: Paul Beck
Paul is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand-building, customer relationship management, direct and digital marketing. Prior to OgilvyInteractive, Paul lead the programs strategy, delivery and partnership development of rewards-based partner-marketing programs as SVP of Marketing and Sales for Affinity Solutions, Inc. the leading affinity-based marketing company.

Before joining Affinity Solutions, Paul Beck was Vice President for Bigfoot Interactive, a leading provider of email communications strategy and deployment solutions. While there, he led the development of a vertical team approach, which helped Bigfoot Interactive establish its market leadership in specific industries, including financial services, telecommunications, automotive, travel and entertainment, and not-for-profit.

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email marketing, email, email newsletter, interactive marketing, marketing podcast, email experience council