IMV28 : Mobile Marketing

Jamie Wells, managing director at TCS Mobile, joins host Ted Murphy to define mobile marketing, outline the strategies behind launching a successful mobile marketing campaign and discuss emerging mobile channels and applications.















Guest Profile
Jamie Wells is currently the Managing Director of TCS Mobile, a Connecticut-based promotional marketing agency that activates established and emerging mobile marketing channels such as text, picture, multimedia and/or video messaging; WAP; downloadable ringtones, mobile games, graphics and applications; mobile radio, video and podcasting; location-based services; mobile kiosks; text and “pics” to Screen; Bluetooth®, and mobile blogging.

While at TCS Wells has directed mobile campaigns for Cingular Wireless, the New York Jets, Wrigley, Gillette, and Unilever. Wells has led the development of the mobile industry’s first statistical model used to plan and predict the outcome of cross-media mobile marketing campaign, and currently serves as the co-chairman of the Mobile Marketing Association’s Metrics Committee.

Marketing Resources
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View the Mobile Marketing transcript.

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Technorati Tags
mobile marketing, SMS,Internet marketing,mobile, mobile device marketing