IMV23 : RSS Defined

NewsGator President and CEO J.B. Holston joins host Ted Murphy to define RSS and discuss the impact of content syndication for Internet and e-mail marketers, content publishers, corporate communication executives, bloggers and podcasters. Holston shares how marketers can use RSS to provide consumers with a personalized brand experience delivered directly through a feed reader.







Guest Profile
Holston has run a wide range of technology and media enterprises over the last two decades. As President of Ziff Davis International, Holston managed Ziff Davis' operations across more than 100 countries, and launched Yahoo! Europe. He was part of the senior management team that led the successful LBO of ZD by Forstmann, Little, and subsequent sale to Softbank. Since selling his last technology start-up, Holston has helped create a wide range of for-profit and not-for-profit entities, including Media-x at Stanford, among several others.

Get LinkedIn to Ted Murphy

Marketing Resources
Download Top Ten Things to Know About RSS(PDF - 669.9KB)

View the RSS Defined transcript.

Contact MindComet about creating a personalized brand experience through RSS.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Technorati Tags
RSS, NewsGator, feeds, syndication, blogging, podcasting