IMV22 : Hispanic Online Marketing

Join host Ted Murphy with Lee Vann, founder of Captura Group as they discuss best practices for reaching the Hispanic market online including in-language and in-culture research and strategy, increasing market share and driving revenue through reaching niche markets.




Guest Profile
Recognized in 2005 by the Interactive Advertising Bureau (IAB) as a pioneer and a leading force in the Hispanic online marketing industry, Lee Vann's career highlights include launching the Hispanic division of a publicly-traded Internet advertising company and most recently founding Captura Group, a leading interactive services firm specializing in Hispanic online solutions and web services.

Marketing Resources
Download Top Ten Things to Know About Online Marketing to Hispanics(PDF - 691.4KB)

View the Hispanic Online Marketing transcript.

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Technorati Tags
online marketing, hispanic marketing, niche marketing, Internet marketing, marketing podcast