IMV21 : Online Advertising and Rich Media

Rich media is changing the online advertising industry, providing advertisers with the ability to enhance brand experiences and consumer interactivity. Join host Ted Murphy with special guest Gal Trifon, president and CEO of Eyeblaster, as they discuss the trends in media buying and the innovations and advancements in rich media advertising transforming the user experience and the way marketers construct their media plan to advertise online.



Guest Profile
Gal Trifon is President and CEO of Eyeblaster. Founded in 1999, Eyeblaster is the global leader in rich media ad technology. Mr. Trifon is one of the co-founders of the company and was the original technology architect of the Eyeblaster Rich Media Platform. Before assuming the CEO responsibilities in June 2001, Mr. Trifon held the titles of VP, Business Development and VP, Research and Development.

Prior to Eyeblaster, Mr. Trifon served a number of years as an R&D executive at VCON, a world leader in videoconferencing and networking. There, he led the Systems group and managed the development of the VDK, VCON's industry-leading development kit for visual communications technologies.

Marketing Resources
Download Top Ten Things to Know About Rich Media Advertising and Online Media Buys(PDF - 684.3KB)

View the Online Advertising & Rich Media transcript.

Contact MindComet about developing a strategic and managed online advertising campaign leveraging rich media ad formats.

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online advertising, advertising, rich media, online marketing, Internet marketing, marketing podcast, Internet