IMV18 : Marketing to Women Online
Host Ted Murphy and Michelle Madhok, founder of SheFinds.com and SheFindsMom.com, discuss Internet marketing strategies for women through online publications, e-mail and blogging. Madhok provides insight into what women want, when they want it and how to meet their needs. Guest Profile
Michelle Madhok is the founder of SheFinds.com and SheFindsMom.com, online publications distributed via e-mail and blogs that help busy women everywhere shop the Web for the latest beauty and style finds.
A widely regarded expert in online shopping, Michelle is also a contributing editor at East West Woman and Cotton Incorporated. Her style and shopping tips have been featured in numerous newspapers and magazines, radio and television interviews, including Women's Wear Daily, The Tyra Banks show, NBC, Investor's Business Daily, The Chicago Tribune, The New York Post, and the Washington Post.
Prior to launching SheFinds, Michelle enjoyed a career in new media. First, she was the director of entertainment marketing for CBS Broadcasting New Media and then she was the group director of editorial products for women and oversaw all content for women at AOL. Michelle has a BS in Communications from UC Berkeley and a MS in Marketing from Northwestern University. She currently resides in New York City.
To contact Michelle, write to michelle@shefinds.com.
Marketing Resources
Download Top Ten Things to Know About Marketing to Women Online(PDF - 677.7KB)
View the Marketing to Women Online transcript.
Contact MindComet about developing online branding campaigns targeted to women.
Subscribe to the Internet Marketing Voodoo podcast in iTunes.
Technorati Tags
marketing to women, online marketing, Internet marketing, marketing podcast
posted by MindComet at 5:35 PM
4 Comments:
SheFinds.com is a great resource--I myself have navigated there quite a few times. Blogging is becoming a less intrusive means while still generating a significant amount of leads. The key is providing unique content and targeting a niche, give consumers something quick and easy...exactly as the podcast shared.
2:14 PM
nice podcast...I still don't think I will ever understand women!
9:30 AM
women are just as complicated and important to market to as men- especially given the icreasing amount of equality that has transpired in the latter half of the century.
2:46 PM
The brunch is awesome!
8:07 PM
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