IMV17 : Online Gaming

Host Ted Murphy and Senior Analyst James Belcher of eMarketer discuss the million dollar online gaming industry and the evolution of advertising in games from console to online networks and multiplayer online games. Learn the cost effective solutions for advergaming and which game to select for your target audience.



Guest Profile
James Belcher
Senior Analyst
jbelcher@emarketer.com

James Belcher covers international online audiences. He has studied technology-related issues since 1997, specializing in computers, wireless telecommunications and the video game industry. Before joining eMarketer, Mr. Belcher worked as a consultant for research firm Find/SVP, where he wrote reports on open source software, computer hardware spin-offs, network security, home networks, convergence devices and online gaming. Previously, he was a research manager covering electronic delivery systems at PSI Global, a market research and consulting firm serving the financial services industry. Mr.Belcher also managed the firm's corporate library. He earned a BA in humanities from Florida State University.

View James' full report "Video Games: Where to Now?"

Marketing Resources
Download Top Ten Things to Know About Advertising in the Gaming Industry (PDF - 675.5KB)

View the Online Gaming transcript.

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Technorati Tags
online games, advergame, xbox live, gaming, MMOG