IMV16 : Podcasting

Join host Ted Murphy as he defines the latest developments in podcasting with Senior Analyst Mike Chapman from eMarketer. Learn how major brand managers and marketing executives across the nation are using podcasts to reach a niche market and the top strategies behind podcast marketing, advertising and sponsorships.



Guest Profile
Mike Chapman is responsible for all editorial research coverage, including daily articles, analyst reports and other special projects, as well as new product development. Mr. Chapman is an experienced economist and publishing executive. He spent 18 years at the Economist Group; ten years as an analyst and editor in the London office, and eight years as the Editor-in-Chief and Executive Producer in the company's New York-based electronic publishing division.

During this period, Mr. Chapman worked with a specialist team to transform the print business of the Economist Intelligence Unit into a global, online business intelligence service. As well as helping set and implement the company's strategy, running electronic editorial and all of the company's product development, he helped set up a new custom research division, which became a key driver of growth for the company. Mr. Chapman has an MSc in Economics from London University.

View Mike's full report "Podcasting: Who's Tuning In?"

Marketing Resources
Download Top Ten Things to Know About Podcast Marketing (PDF - 675.5KB)

View the Podcasting transcript.

Contact MindComet about developing branded podcasts.

Subscribe to the Internet Marketing Voodoo podcast in iTunes.

Technorati Tags
podcast, iPod, podcasting, vlog, vidcast