IMV13 : Marketing to Hispanics

US Hispanics are estimated to account for over $600 billion in spending power. Renowned industry leader Ignacio "Nacho" Hernandez, Founder and CEO of iHispanic Marketing Group, joins host Ted Murphy to layout significant differences that define trends in online search within the Latin American and US Hispanic cultures.

Guest Profile
Ignacio "Nacho" Hernandez Jr. is an entrepreneur, consultant and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies. As the Founder and CEO of iHispanic Marketing Group (ihispanic.com), he has been involved with international business, e-commerce and marketing for the past 11 years primarily targeting the U.S. Online Hispanic Market for the last 7 years using search engine marketing tactics and internet strategy in both English and Spanish.

Search Engine Strategies Latino 2006 is also chaired and programmed by Nacho Hernandez. This event is focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.

Marketing Resources
Download Top Ten Things to Know When Marketing to Hispanics (PDF - 676.6KB)

View the Marketing to Hispanics transcript.

Contact MindComet about adding multicultural marketing campaigns into your mix.

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Technorati Tags
Hispanic marketing, Hispanic, search engine marketing, Latino marketing