IMV8 : Traditional Web Analytics is Dead
In this intense episode of Internet Marketing Voodoo host Ted Murphy and special guest Avinash Kaushik, Senior Manager of Web Research and Analytics at Intuit, discuss the controversial statement "Web analytics is dead." Learn from Kaushik as he explains why traditional web analytics is taking a back burner to Intuit's "trinity" strategy of Behavior, Outcome and Experience.
Guest Profile
Avinash Kaushik Sr. Manager of Web Research & Analytics, Intuit
In his role at Intuit Avinash is responsible for the business, technical and strategic elements of the Web Research & Analytics platform that supports more than 50 Intuit websites. The "Trinity" platform empowers Intuit to drive for optimal Outcomes from Experience and Behavior analysis that is rooted in Customer Satisfaction.
Prior to joining Intuit in 2002 his professional career has focused on Decision Support Systems at Fortune 500 companies such as DirecTV Broadband, Silicon Graphics Inc & DHL in Asia, Middle East and the US.
View more about Avinash at http://www.kaushik.net/avinash.
Marketing Resources
Download Top Ten Things to Know About Web Analytics (PDF - 674.4KB)
View the Traditional Web Analytics is Dead transcript.
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Technorati Tags
web analytics, analytics, google analytics
posted by MindComet at 9:36 AM
3 Comments:
Cookies and cream now that if some funny stuff. Avenish is a great speaker. I saw him at Ad:Tech. Good stuff.
2:05 PM
This is a awesome podcast, it is amazing that this much information can be packed into 20 mins. Kudos to Ted for getting Avinash to share his thoughts.
3:10 AM
Great podcast, I agree. I love Avinash's high level view of web analytics. He really ties it into the business and user needs.
Jeremiah Owyang
Web Marketing
12:24 PM
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