IMV6 : Customer Relationship Management

Data gathering is an extremely useful tool, but determining what to collect and how to capture it without invading your consumers' privacy can be difficult. Join Ted Murphy and Ginger Conlon, Editor-in-Chief at 1to1 Media, as they discuss how to best implement a CRM system. Topics include how to capture data that increases ROI and marketing to your target audience effectively.

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Download Top Ten Things to Know About Customer Relationship Management (PDF - 680.6KB)

View the Customer Relationship Management transcript.

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Technorati Tags
CRM, customer experience, customer relationship, customer management