IMV4 : Loyalty Programs

In this episode, Ted is joined by Michael Friedman, director of Interactive Marketing Services for Darden Restaurants. Ted and Mike discuss how to best integrate a loyalty program into your marketing mix.

Marketing Resources
Download Top 10 Things to Consider Before Starting a Loyalty Program (PDF - 684KB)

View the Loyalty Programs transcript.

Contact MindComet about creating a loyalty program for your organization.

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Technorati Tags
loyalty programs, customer loyalty, loyalty marketing, consumer rewards